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Southeast Volusia County
Area Demographics
Your Customers: Total Adults 50,100 - 100% of Market
| Gender |
Total Adults |
% of market |
| Male |
23,300 |
47% |
| Female |
26,800 |
32% |
| Age |
| 18-34 |
8,600 |
17% |
| 35-44 |
5,500 |
11% |
| 45-54 |
11,300 |
23% |
| 55-64 |
8,100 |
16% |
| 65+ |
16,700 |
33% |
| Education |
| High School Grad or Less |
16,400 |
33% |
| Some College |
16,400 |
33% |
| College Graduate or More |
16,400 |
33% |
| Household Income |
| Less than $35,000 |
14,500 |
29% |
| $35,000 - $49,999 |
10,500 |
21% |
| $50,000 - $74,999 |
10,700 |
21% |
| $75,000 - $99,999 |
7,400 |
15% |
| $100,000+ |
6,900 |
14% |
| Homeownership |
| Own Home |
44,100 |
88% |
| Rent/Own |
6,100 |
12% |
| Children Under 18 at Home |
11,400 |
23% |
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| Occupation * |
| White Collar |
15,800 |
64% |
| Blue Collar |
9,000 |
36% |
| Retired |
19,600 |
39% |
| Marital Status |
| Married |
33,500 |
67% |
| Single (Never Married) |
3,300 |
7% |
| Widowed |
4,600 |
9% |
| Divorced or Separated |
4,800 |
10% |
| Living in Partnered Relationship |
3,900 |
8% |
| Length of Time Living in Area |
| Less than 4 Years |
9,100 |
18% |
| 4-10 Years |
10,600 |
21% |
| 11-20 Years |
15,400 |
31% |
| More than 20 Years |
15,100 |
30% |
| Hispanic Origin |
| Yes |
800 |
2% |
| No |
49,400 |
99% |
| Race |
| White |
48,100 |
96% |
| Black |
1,600 |
3% |
| Other |
400 |
1% |
| * Among adults employed full or part-time |
| | Source: Minnesota Opinion Research, Inc., 2005 |
OUR READERS
| Percentage of Adults Who Read The Pennysaver Within The Past Week |  |
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