Reading the CMYK Color Chart

The four characters in the color code refer to the individual percentages of each of the four process colors (Cyan, magenta, Yellow, Black) used to produce newsprint color.

The Pennysaver uses process colors that are specially formulated to provide true-fidelity, run-of-press color reproduction.


First Digit= Cyan % Second Digit= Magenta % Third Digit= Yellow

"A"=100% of the color

Color will vary slightly on new print.

Q. When I use color, do I use Pantone colors, spots or CMYK?

A. Always produce your ad files using CMYK color. See our Color Swatch above to determine the Volusia Pennysavers colors available if you order a one color ad.
Remember, when you buy color at our shopper, black is free and the extra color is considered a one color ad. Example: Black and Cyan = one color ad.

Q. Why can't we use PMS (Pantone) colors for spot color?

A. Newsprint presses are designed to provide the best quality for high volume production. We use Cyan, Magenta, Yellow and Black ink on our presses rather than buying pre-mixed colors as commercial printers do. This allows a wider variety of color options with greater consistency. Any PMS or Pantone color used in an ad MUST be converted to CMYK colors. However, many process builds of PMS and Pantone colors look different from the solid inks. We cannot guarantee a complete match to these PMS and Pantone colors.

Q. What is dot gain? How does it affect the quality of my color and halftones?

A. Dot gain is the spread in the diameter of the halftone dot. All offset printing has some dot gain. On newsprint, which is a highly porous paper, dot gain is 30-39%. For example, if a dot area ir tone value of 50% in the film or files image area measures 80% when printed, it is said to have a dot gain of 30%. On newsprint paper, a 40% dot may read as high as 70%. This means your photos ad colors may appear much darker on newsprint paper than on other types of paper and especially when compared to your screen.

Q. What line screen and scanning resolution does The Volusia Pennysaver have?

A. We use 85 lines/inch for newsprint reproduction. We recommend scanning images at 200 ppi.

Q. Can I send my ad as a velox or as a negative?

A. We strongly prefer ads to be delivered in electronic format. However, veloxes are accepted using 86 LPI screen resolution. Registration marks are required on veloxes.

Q. What digital file formats does The Volusia Pennysaver accept?

A. The Volusia Pennysavers produce all ad files on Quark Express 5 to produce ads internally. We prefer the PDF format using the Newsprint Job Options described in this publication. Any submitted Acrobat PDF file must have all fonts embedded and all color art must by CMYK. There are precautions when using this format. Please call us if you have any questions.

Q. I have a PC using the Windows OS to design my ads. Can I submit these files digitally?

A. We can accept only .tiff, .jpg, or .pdf files from anyone using a PC to produce their ads. Resolution must be 85 LPI and 200 PPI.

Q. Can I submit files over the Internet?

A. Yes, we are very proud to provide RapidAd Delivery™ to all our advertisers with Internet access, free of change. This is an internally developed web site that allows an advertiser to submit files over the Internet Netscape or Internet Explorer. This method of delivery won the "BEST PRACTICE AWARD" for prepress from the Newspaper Association of America Tech News Magazine in 1999. Over 400 files per month are successfully delivered using this method. The URL is www.njrapidad.com

This site can accept any file less than 20MB.

Q. Can I submit files as e-mail attachments?

A. No, because of the complexities, inconsistencies and compressions involved with e-mail delivery, we are unable to accept e-mail attachments. However, we have a better solution! Please read the documentation on RapidAd Delivery™.

Q. Suppose I have only a piece of art or photo to send. Can I put these files on disk, zip, et?

A. Use RapidAd Delivery™ if you have Internet access. If you do not have Internet access please read the following pages for the media types and formats we can accept.

We are available for further assistance. Please call us at (386) 736-2880 ext. 131.